HOW WE GENERATED 97 LEADS FOR THIS MSP CLIENT USING OUR MSP MARKETING SYSTEM
In 2018, we began working with a large Australian managed service provider who looks after some of the countries biggest retail brands.
They contacted us wanting to generate a consistent stream of qualified leads for their sales team.
They had no search or social presence and the website was outdated and didn’t work on a mobile device. Cold calling was their only form of lead generation.
Build a “lead generation system” for the business
We developed a marketing strategy that involved search (SEO & Google Ads), social media, content (blogs, ebooks, videos) and email marketing.
We also implemented a CRM that the sales team could use to more effectively manage the pipeline of opportunities and reduce the time taken to close a deal.
Through this process, we were able to strategically deliver the right information to their target audience at exactly the right point in the customer journey.
The result was 97 qualified leads in only 180 days and a much shorter sales cycle.
We’ve provided solutions for these industry leaders…
FIRST STEP: BUILD HIGH PERFORMING LANDING PAGE
Once we rebuilt the website and updated the content, we saw the conversion rate of the site increase by 58%. The new CRM also allowed us to nurture prospects more effectively which reduced the time taken to close new deals.
SECOND STEP: CREATE LEAD GENERATION SYSTEM
The second step was to build a system that could attract leads and customers into the business on a consistent basis. Using a combination of sales funnels, lead magnets, automation and direct-response copywriting, we build a system that the business could rely on to generate a steady stream of leads and customers.
THIRD STEP: DRIVE QUALIFIED TRAFFIC INTO SYSTEM
Using a combination of email, search and social, we implemented a marketing strategy that targeted prospective customers at every stage of the customer journey, resulting in a 121% increase in website traffic.
180 days into working with them, we increased website traffic by 121% and generated 97 qualified leads for their sales team to close.
97 qualified leads for the first half of FY2019 plus a 121% increase in website traffic and a 58% increase in conversion rates, leading to more customers and a greater ROI.
SERVICES WE OFFERED
Our involvement included:
★ Website design and development
★ Content marketing including blog articles, email campaigns, ebooks and video.
★ Social media marketing.
★ SEO & Google Ads campaign that positioned the business at the top of Google’s search results.
WHY WORK WITH US
MSP & ICT SPECIALISTS
As a former chief marketing officer at a large MSP, I understand the unique challenges that come with trying to grow and scale an MSP business. We noticed a lot of businesses in the MSP & ICT space were slow to adopt new digital marketing strategies and were still relying on traditional marketing methods like cold calling & events. At Yo Media, we work with IT Distributors, Resellers, MSP’s and ICT companies to deliver and implement marketing strategies that increase leads, grow revenue and scale business and help avoid missed sales opportunities, losing out to competitors and a stalled business.