Google’s 200 Ranking Factors

By Nathan Harding on 1 September 2021

You might already know that Google uses over 200 ranking factors in their algorithm to rank websites in their search results.

But what are those factors?

Well, our good friends at Backlinko recently compiled the complete list of Google’s 200 ranking factors for 2021.

You can see the full list here.

Enjoy!

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4.9

Murray Smith

00:08 20 Jul 21

YoMedia was exactly what I was looking for in a digital marketing partner. Nathan and the team undertook the time to understand the problem before offering solutions. Then their solutions were first rate and made a massive difference to my digital presence and developing new leads.

Rob Z

23:33 11 May 21

The entire process of building our company website was outlined, updated and delivered in a timely manner. Very happy with the results.

Damian Wiseman

05:20 13 Jan 21

And genuinely nice humans

Garth Stone

03:25 11 Mar 20

I have been throughly impressed with the team at Yo Media. They deliver on what they promise, not only have they helped our company, they have successfully helped some of our clients. The customer service is next level!

Joshua Dodd

01:38 08 Mar 20

I had Yo Media do my website and SEO. I've loved working with these guys. They are extremely efficient, organised and professional. In just 6 weeks they have started producing some serious results for my website positioning on google search engines. I have recently rehired them to do a second website for my other business. I also recommend the Yo Media team to friends and anyone who is serious about their business.

Ash Gordon

05:57 05 Mar 20

I cannot recommend Yo Media enough. In my mind converting my website to WordPress with new content that was SEO ready was an overwhelming thought at best! Yo Media's solution and product was second to none, exactly what I was after and with fantastic technical support along the way!

Tillie Field

22:39 03 Mar 20

I'm really pleased with the site we had built to replace a poorly thought through that had previously been delivered by another agency.At first reluctant to invest in a site rebuild given our past experience we chose to proceed in order to build stronger digital marketing platform and digital marketing capability for our team.We wanted a site that allowed us to share clear and concise information to our customers, one that was straightforward to update and manage, and one that integrated with a aggregated content tool available from our partners. To improve upon the old site we required analytics and tracking capabilities to allow our team to gain insights and provide a better marketing and sales experience for our customers.YoMedia have delivered on all of the points that were originally briefed for the project, but were flexible and fluid with additional requests and worked seamlessly with us to include functions/capabilities to the site that were outside of the original brief.They have also proven themselves as friendly, responsive, and capable. I have been repeatedly impressed by the integrity, professionalism, and expertise that the YoMedia team have shown us throughout the project. It is refreshing to work with an agency who engage their clients with attitudes that reflect 'nothing is too difficult'.I would happily recommend them, and am glad that I have had the opportunity to work with them.

Sarah Austen

22:21 19 Feb 20

We are so happy with our new website! It has had such a positive impact on our business. Nathan, Mark and the team made the whole process easy and enjoyable, great to work with. Highly recommended. Thanks guys!

Stradbroke Island Events

05:33 08 Feb 20

We contacted Yo media after having a rough time with another web design company who failed to deliver and overcharged terribly. Our faith in web designers has been renewed. Yo media offer their clients an extremely professional service with prompt and clear communication. They have made it easy for us to progress with our new website launch. Mark has kept us on track timeline wise and has educated us along the way so that we are skilled up to manage our own site with ease and confidence. The price is right the designs on trend and functionality is perfect. We cannot recommend using Nathan and Mark of Yo media more highly. You will be will not be disappointed. They lifted a whole load of stress from me with their advice, can do attitude and prompt service.

Matthew Powell

05:58 14 Jan 20

Communication excellent, results are perfect, jobs are now flying in thanks to Yo Media now my go to Seo Melbourne team

Adam Cater

05:09 16 Dec 19

I had the best experience working with Yomedia on creating our new website. Nathan and Mark were brilliant to deal with and nothing was ever too much trouble for them. the service after completion was also fantastic and they were always happy to help with any queries we had.I highly recommend you use Yomedia!

Kristofor McGhee

05:06 30 Oct 19

Yo Media simply nailed the brief! Super-fast, creative and responsive. As a product designer with zero knowledge of web and graphic design, I needed help. Nathan Mark & Sam really do their homework, they invest quality time at the beginning of the briefing process to dive into your brand, ensuring they understand it, and what makes it tick! furthermore they include & work with you all the way through the design process. The result is a website I feel pride and ownership of. Not possible without Yo Media. Stop searching, you've found the agency your looking for!

Eyvonne Barrett

02:01 28 Oct 19

These guys have been so fantastic to work with! From day one Nathan, Mark and team have been a pleasure to deal with. They advised and guided me towards what's best for my business and also worked around my budget.They are extremely professional, approachable and genuine.I love working with Yo Media!

Wayne Lord

06:54 07 Oct 19

We've been clients of Yo Media for almost 5 years now. During that time, they have provided an exceptional level of service and the results have been outstanding. they are the best Melbourne SEO company that I've had the pleasure of dealing with. it's hard to know how to pick a good SEO company, but I can tell you from first hand experience that these guys know their stuff. since they started ranking our website in Google, we have new clients constantly ringing the business. if you want more customers, this is the crew to speak to. Highly recommend.

Sunny Blumson

01:35 24 Sep 19

We have been very pleased with Yo Media. Nathan and Mark worked very hard to make sure we received a fantastic result. These guys are great to deal with and work to a very high professional standard. We say thanks to Yo Media!

WE-EF LIGHTING Australia/New Zealand

04:42 20 Sep 19

Thanks so much to Mark and Nathan for a great blog website they’ve developed for us. We had a great pleasure working with them, they are professional, helpful and very easy to deal with, communication has always been great and customer service is amazing. Highly recommend Yo Media to all businesses. Ina Parakhina, Digital Communications at WE-EF Australia / New Zealand

Reece Cakebread

21:37 13 Sep 19

Overall GREAT experience, Nathan is a legend and super easy to deal with.Highly recommend to any one.

Bryce Balsillie

04:30 12 Sep 19

Many thanks to Mark and Nathan for a great eCommerce Website that they've created for our Saddleworld stores across Australia. The communication was and is always excellent and navigating the process for implementation was seamless. When we requested modifications they provided solutions effectively and efficiently. We certainly highly recommend Yo Media to all businesses.Bryce Balsillie - General Manager, Saddleworld International

Grace Byrnes

23:10 20 Feb 19

I have been using Nathan from Yo Media for a few years now and he has helped my business grow immensely! He is friendly, knowledgeable and takes time to understand your business and help you achieve your goals. I have no hesitation referring friends who would like to grow their online presence too! Thank you Nathan!

Jennifer Hubbert-Peters

12:19 19 Feb 19

Many thanks to Nathan and Mark for a great Website they have created for us.Communication with both was always well received and any changes were made quickly. Highly recommend Yo Media to all businesses.

Adam Hughes

23:40 18 Feb 19

Very professional & extremely helpful! Yo Media did an absolutely brilliant job in making our website. Their knowledge & experience helped guide us to create a website that is exactly what we were after. Their communication skills are excellent which made the whole experience quick & convenient. We highly recommended Yo Media for promoting & developing your business advertising strategies.

markz rubbish removal

11:06 18 Feb 19

for over ten years we have used Nathan and yo media for all of our advertising i can honestly say the experience and professionalism Nathan offers is second to none he always listens to what we want he goes the extra mile knows his clients on personal level the target market is pretty much always spot on can not recommend yo media enough

Daniel Taylor

05:30 18 Feb 19

Having a very complex and large ecommerce site selling through two channels and approx. 30,000 skus I was let down badly a few month before Christmas by another digital company that couldn’t complete the task leaving my business with no website at all , costing us a vast sum of money each day let alone stressfulI approached Nathan from Yo Media ,explained the situation and urgency in getting back onlineI needed to be back online yet at the same time have a top-quality website to streamline my business and give customers a better experienceWithin 24 hours we had a meeting to discuss project and work out a game plan within 1 week Nathan was able to get one sales channel back openThe main website being so large was going to take abit longer and a lot of resources integrating with our other systems and integrating partnersThe Yo Media team Headed by Nathan worked all hours of the day to complete the task to an exceptional standard in order to get my business back online working though every challenge my project uncovered , I never heard it cant be doneDespite being such a large and complex task with nothing straight forward my site went up all working as it should with no bugs , glitchesand better yet on budget and ontimeThey completed a project in 4 weeks another digital company couldn’t in 8 monthsThey Basically completed the impossibleIf you need a team to work on your website Speak with Nathan HardingHe will actually Listen and care about your business Goals and do whatever it takes for Yo Media to deliver themvery satisfied client ill be back for sure

Jamie H

09:18 30 Sep 18

I've been working with YoMedia for almost 2 years. Nathan and his team have been a huge part with accelerating our business's growth. YoMedia helped us by improving our website. They provided support with achieving (and now maintaining) our high Google ranking which has translated into new clients finding us on a weekly basis.Thank you YoMedia!! Wouldn't be where we are today without you guys.

Robert Krastich

00:51 15 Nov 16

Yo Media completed our new website which incorporated the rollout of a recent re-brand. From the initial brief, draft reviews, through to the delivery of the final product, Yo Media were efficient , easy to communicate with, and professional in their approach.The web design space is crowded and full of digital 'agencies' that profess knowledge and experience, where many fail to deliver on their marketing promise. From our experience, Yo Media didn't deliver against our expectations—they exceeded them.

Gloria Carlson

12:33 26 Aug 16

YO! Media developed an affordable Google AdWords strategy that consistently delivers us new clients. I would recommend them to anyone looking to generate more business online.

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Google’s 200 Ranking Factors

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