Below are the definitions of the terms used in your monthly report and quarterly strategic report.
Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile.
The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. In an ideal world, that’s how backlinks are accumulated; unique content that other websites want to be associated with.
Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources.
A measure of how influential a URL might be based on the quality and authority of the sites that link to it. (AKA Link Quality).
A measure of how influential a URL might be based on how many sites link to it. (AKA Link Quantity).
Simply put, Dofollow links help your search engine rankings. Nofollow links don’t help your search engine rankings (they’re no bad, they just don’t contribute anything to your campaign).
The number of new backlinks to your website.
Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. It usually appears as blue underlined text (like this). Anchor text can provide both search engines and users relevant contextual information about the content of the link’s destination. Search engines use external anchor text (text other pages use to link to your site) as a reflection of how other people view your page – and by extension, what your pages may be about. While website owners typically can’t control how other sites link to theirs, “you can make sure that anchor text you use within your own site is useful, descriptive, and relevant.” (Source: Google).
