Thank You!

It’s midweek. You’ve just come out of a partner meeting. Marketing came up again, not as a defined plan, but as a shared uncertainty. Feedback from one senior partner is that enquiries have suddenly dropped markedly, and they are blaming the agency, because a new senior lawyer has just started, and their books are, albeit empty. They question the value of the marketing and demand answers that no one seems to have.

Marketing has chased one goal for more than a century: proving exactly which dollar created which result. John Wanamaker captured it